This product will be a success if:
We make it original
Making the product original is something that is very valuable in my eyes for an audio media product. As things that are original in the world of radio and media have proved to be very successful. The Howard Stern show was the first of its kind and resulted in him being one of the most popular figures in all of radio, and remain one of the most relevant personalities in radio.
If it appeals to the local community
Appealing to the local community is vital to a broadcaster such as Sheffield Live due to the fact that there entire point is being a creative outlet for the local community, who want to have a presence on radio. Making it simple for them once they pass a few courses. Also appealing to the local community is important as that is where it is mostly broadcasted to.
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